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Krysten Appelbaum

In April 2010, Maryland was the first state in the country to pass Benefit Corporation legislation, which will go into effect October 1. The Chesapeake Sustainable Business Alliance held a session Monday to inform business owners about the legislation and how a Benefit Corporation is formed. Here are some of the basics you need to know about new class of corporation:

What is a Benefit Corporation?

“A Benefit Corporation is a new class of corporation that meets higher standards of purpose, accountability and transparency,” Jay Gilbert, co-founder of B Lab said at Monday’s meeting.

A Benefit Corporation creates a material positive impact on society and the environment; redefines fiduciary duty to require consideration of non-financial interests when making decisions; and reports on its overall social and environmental performance using an independent and transparent third party standard.

How is a Benefit Corporation formed?

In order to become a B Corporation, a business must achieve a passing score on the B Ratings System, which assesses a company’s social and environmental performance. It must also agree to legally expand the responsibilities of the corporation to include the interests of its employees, suppliers, consumers, community, and environment.

To incorporate a Benefit Corporation, a new company can simply incorporate as a Benefit Corporation in Maryland or Vermont, and follow the incorporation procedure, which is identical to that followed by all other corporate structures. An existing company can elect to become a Benefit Corporation by amending the governing documents, which requires a 2/3-majority vote of shareholders.

Who certifies and audits Benefit Corporations?

An organization called B Lab, a 501(c)3 non-profit, supports B Corporations by certifying and rating B Corporations through the B Rating System; developing and disseminating a legal framework to institutionalize stakeholder interests within existing corporate law; recruiting and promoting B Corporations and helping B Corporations access purpose-driven capital markets.

B Lab’s Board of Directors has convened a nine person Standards Advisory Council that oversees the certification ratings and auditing requirements for B Corporations.

How does becoming a Benefit Corporation benefit a business?

Becoming a B Corporation gives a business the opportunity to differentiate itself from other companies that claim to be socially responsible. The transparent standards allow people “to tell the difference between a ‘good company’ and just good marketing.” It also provides clarity that fiduciary duty includes both making money, and making a difference, and offers legal protection to consider non-financial interests, even in liquidity scenarios.

For more information about Benefit Corporations, the B Ratings System, or B Lab, visit www.bcorporation.net. Download the original legislation here (PDF).

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If you are not at least paying attention to “going green” and the growing number of businesses marketing their sustainability efforts, you are behind the times. But don’t take it from me.

Ida Cheinman, Principal and Creative Director of strategic brand communication firm Substance151, said businesses that do not participate in or market their efforts to be environmentally sustainable and socially responsible (two concepts that have become increasingly intertwined and covered by the umbrella term, ‘sustainable’) are at a real disadvantage.

“Environmental sustainability and corporate social responsibility are becoming strong motivators because people want to feel good about their personal choices,” she said. “The marketplace is becoming very crowded very quickly and simply being green or socially responsible and knowing that internally is not enough. You really need to be branding and marketing your business appropriately to take advantage of all the benefits there are to taking on those initiatives.”

Among the audiences you can reach through marketing of your sustainability efforts:

  • Your customers: According to Cheinman’s presentation, 67 percent of buyers believe it is important to buy sustainable products, and 71 percent avoid purchasing from companies with “bad” practices.
  • Employees: Marketing your sustainability can give you an edge in recruitment and employee retention. “Younger generations are becoming more conscious about who they work with. They want to work for an organization that is known for sustainability and good practices and, for small businesses that must compete with larger firms for top talent, this can be especially important,” Cheinman said.
  • Investors: Cheinman said investors are increasingly looking for performance in the triple bottom line, which encompasses an economic, environmental, and social impact.

[click to continue…]

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David Utts, Founder and CEO of the Columbia Academy of Executive Leadership and Executive Skillworks, Inc. presents the last segment of our Call to Leadership Series with Part 4: The Power of Influence. Utts explains how one can building their influencing skills, and what is required to influence people effectively.

For more information about the topics presented, or The Leadership Breakthrough Experience starting October 1, visit www.executiveskillworks.com, or call David Utts at (410) 381-9155.

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David Utts, Founder and CEO of the Columbia Academy of Executive Leadership and Executive Skillworks, Inc. continues our Call to Leadership Series with Part 3: The Science of Achievement. In this segment, Utts discusses practices that enhance achievement, as well as outdated practices that are commonly found in the workplace today and blockers to creativity that should be avoided.

For more information about the topics presented, or The Leadership Breakthrough Experience starting October 1, visit www.executiveskillworks.com, or call David Utts at (410) 381-9155.

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A Call to Leadership – Part II: The Foundation of Leadership

August 17, 2010

In our last segment of the Call to Leadership Series, David Utts, Founder and CEO of the Columbia Academy of Executive Leadership and Executive Skillworks, Inc., spoke about the definition of leadership and why it is essential in difficult times. In this segment, Utts talks about your personal power as the foundation of leadership, and [...]

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A Call to Leadership – Part I: The Era of Leadership

August 12, 2010

What is leadership? Why is it especially important in difficult times? What impacts does poor leadership have on an organization? David Utts, Founder and CEO of the Columbia Academy of Executive Leadership and Executive Skillworks, Inc., recently sat down with us to answer these questions and more in a four part video series. In this [...]

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Keys to Running a Successful Internship Program

July 7, 2010

Whether your business is large or small, with a long history or just a few years under its belt, interns can provide tremendous value to your operation and the development of new ideas and projects. If you are considering hiring interns for the first time or have had limited success with interns in the past, [...]

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Background Checks and Drug Screenings

June 28, 2010

So far, our series of posts on the hiring process has covered writing good job descriptions, finding innovative ways to identify candidates, screening applicants and interviewing prospective employees. Now that you’ve chosen a final candidate and preparing to make an offer, it is important to consider conducting background screening and a drug test. HR Anew [...]

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Tips For Interviewing Potential Employees

June 24, 2010

Interviewing a candidate is one of the most important steps in selecting a new employee. The encounter with the candidate can give you a sense of how they will conduct themselves in your workplace, and often it is apparent very quickly whether the candidate is the right fit for the position. If you’ve narrowed down [...]

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How to Screen Applicants

June 16, 2010

Now that you’ve done your recruitment and posted your job ads, it’s time to start sorting through the applications you receive. Reports have said that due to the current job market, employers are flooded with resumes from potential applicants. Keeping this in mind, it is important to narrow your applicant pool to the top candidates, [...]

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